Press Release: Home Builders Join NKY Master-Planned Community 

Orangetheory Fitness and Two Top Home Builders Join NKY Master-Planned Community 

Rivers Pointe Estates welcomes top fitness chain, along with Homes by Gerbus and Ashley Builders Group

New! Read all about it! Rivers Pointe was featured in the Cincinnati Business Courier: Two new homebuilders join $1B Rivers Pointe Estates in Northern Kentucky

[HEBRON, KY, March 8, 2024] Rivers Pointe Estates, nestled within 400 acres of Northern Kentucky’s natural splendor, announces the addition of Homes by Gerbus and Ashley Builders Group to its elite roster of builders, joining forces with Justin Doyle Homes, Drees Homes, Traditions Group and Toebben Builders. This strategic expansion broadens the custom estate home offerings for new home customers. Orangetheory fitness is slated as the first of the community’s retail offerings.

“Welcoming Ashley Builders and Homes by Gerbus marks a pivotal milestone for us, particularly with the soon-to-be-released first river-view lots,” said John Toebben, the visionary developer of Rivers Pointe Estates. “Our commitment to providing a one-of-a-kind neighborhood experience is reinforced with these quality custom builders as we create a master-planned community that embodies luxury, woodlands preservation, quality and a deep sense of belonging.”

Orangetheory Joins Rivers Pointe Estates

The introduction of retail establishments to Rivers Pointe Estates further elevates convenience for its residents, beginning with the arrival of Orangetheory, a top fitness chain, as the inaugural addition to the community’s retail offerings. This development not only enriches the neighborhood’s amenities but also offers homeowners and those in adjacent areas the ease of accessing a range of group fitness classes by walking or biking to the center. 

Chase Whitehead, the owner and head coach, expresses his enthusiasm: “People sign up for Orangetheory to get a great workout, they know they’ll get results and improve their health and fitness,” said Chase Whitehead, owner and head coach. “Community and culture are just as important here. We want people to feel welcomed, like it’s their studio. I believe the Rivers Pointe location will bring the whole Hebron community together. It’s a great meeting spot to keep up with fitness but also see friends.” 

More Expansions to Come Soon

Future plans for Rivers Pointe include expanding the retail space with additional stores, such as a general store, further increasing convenience and the allure of the community.

Rivers Pointe Estates consistently attracts homebuyers from across the country, underscoring its enduring appeal. Its distinctive charm, architectural diversity and premium amenities — including six miles of nature trails, Rivers Pointe Stables and the Barn for community events — are just the beginning. 

The RIVERWORKS Community Club, currently under construction, is designed to be a focal point for community engagement, offering year-round events including summer cookouts and spring and fall festivals to promote a sense of belonging and celebrate the diversity within the community. 

“The clubhouse will serve as a year-round venue for communal activities and private gatherings, further enriching the social fabric of our neighborhood,” Toebben said. With features including pickleball courts, fire pits, playgrounds and two swimming pools, the club is set to greatly enhance the community’s appeal and overall value.

Hear From Our New Builders

“Joining Rivers Pointe Estates is an exciting step for us,” said Alan Gerbus of Homes by Gerbus. “As a third-generation custom builder, we’re dedicated to delivering luxury homes that combine style, craftsmanship and exceptional service. Our selection of home styles ranges from traditional to contemporary, ensuring every homebuyer finds a design that makes their residence feel like a sanctuary.”

Jason Yeager with Ashley Builders Group reflected on the appeal of the community. “Partnering with Toebben and the other custom builders in this exclusive development presents a thrilling opportunity. This community stands out for its uniqueness and the lifestyle it offers to residents,” Yeager remarked. “We are passionate about collaborating with clients to craft their ultimate dream homes. With the creativity of our architects and design team, we ensure each home is a testament to personalized elegance and unmatched quality, significantly enhancing the community’s charm and residents’ satisfaction.”

Rivers Pointe Estates stands as the epitome of community living, where modern conveniences blend seamlessly with the tranquility of natural beauty, creating an unparalleled setting for a vibrant and close-knit lifestyle. This unique community offers more than just a place to live; it promises a place to thrive, surrounded by nature and the amenities of a contemporary lifestyle.

Prospective residents are invited to experience the distinct charm and appeal of Rivers Pointe Estates firsthand. Personal guided tours and the opportunity to explore beautifully crafted model homes are available, allowing guests to envision living in the community.

The opportunity to see how life can unfold in this remarkable setting should not be missed. Scheduling a personal tour is the first step toward making Rivers Pointe Estates a new home. Discover why this community offers not just a place to live but a place to belong, grow and cherish for generations. Schedule a tour at

About Rivers Pointe Estates:

Rivers Pointe Estates is a master-planned community located on the Ohio River’s banks in Hebron, Kentucky, near Cincinnati. This development spans 400 acres, with 20 percent dedicated to preserved green space. It offers a diverse range of new-construction homes, including luxury custom homes, patio homes and an array of river-view building sites, designed to suit various lifestyles. The community features state-of-the-art amenities, including miles of trails, a village green, a clubhouse, retail business districts, fostering a close-knit community atmosphere. Positioned 20 minutes from downtown Cincinnati and 10 minutes from the airport, it provides convenience alongside a serene, natural setting. For more information, visit Rivers Pointe Estates.

About Homes by Gerbus:

Homes by Gerbus welcomes you home to Rivers Pointe Estates where you’ll find inspired living from the $900s. A third-generation, family-owned home builder, Homes by Gerbus specializes in custom homes throughout the Greater Cincinnati area and Northern Kentucky. A HOMEARAMA award-winning home builder, Homes by Gerbus takes great pride in the accolades received from their satisfied clients who praise Homes by Gerbus for listening to their concerns, addressing their questions and providing a pleasurable and stress-free home building experience. With over four decades of experience, Alan Gerbus, President of Homes by Gerbus, is a past president of the Home Builders Association of Greater Cincinnati. For more information, visit Homes by Gerbus.

About Ashley Builders Group:

With over 40 years of experience, we have the knowledge and expertise to make your homebuilding process a success. Our company has developed a customer-first team approach from start to finish. We believe that focusing on customer service achieves the best results for clients. We want our customers to be absolutely thrilled with the quality of their finished home. Equally as important, we want their building experience to be both seamless and enjoyable. For more information, visit Ashley Builders Group.

Contact Homes by Gerbus:

Alan Gerbus

Cell: 513-543-9879

Contact Ashley Builders Group:

Jason Yeager

Cell: 859-393-1460


John Toebben

Cell: 859-512-2426

Orangetheory Owner & Coach:

Chase Whitehead

Cell: 513-205-6763

For more information contact:

Margee Moore

BigOrange Marketing

President & CEO


Come Explore with Us at Rivers Pointe Estates

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We’re ready to introduce you to the unique community of Rivers Pointe Estates. We can’t wait to tell you more about it and hear about your next home. Request information.